Now, more than ever, people love products they can access instantly as it helps them be more productive and organized. Naturally, digital planners and planning apps have gained major popularity, so it’s a good idea for you to hop on to this trend and make a profit out of it!
But, before you decide to actually do it, you might ask yourself – is selling digital planners profitable?
It may come as a surprise, but selling digital planners can be a very lucrative process – as long as you have a successful strategy set in place. In fact, some people have managed to earn six figures out of a single product!
With that in mind, this is the perfect opportunity for you to expand your brand and start selling digital planners!
If you’re wondering how to do it and if selling digital planners is profitable, this guide will answer all of the questions you may have. We’ve also included a few tips so you can easily develop a strategy that will gain you recognition – and profit!
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What Are Digital Planners?
As the name suggests, digital planners are interactive organizers that can be used throughout all types of devices. They help people stay on track with their tasks, be it for work, house chores, or anything in between.
The reason why so many people have turned to digital products instead of physical ones is because of their convenience. They can be accessed from anywhere at all times, meaning you don’t have to drag them along as you would with physical planners.
Additionally, digital planners are much more interactive and customizable. Even if people are buying a finished product, they can easily make it their own with different customization apps and tools. This goes to show you why you should start thinking about selling digital planners ASAP!
Is Selling Digital Planners A Good Idea?
Now, let’s answer the question you’ve been waiting for – is selling digital planners profitable?
The planner market is expected to reach a whopping $1.3 billion by 2028. People are on the lookout for all kinds of digital solutions, making it a goldmine for online sellers. Best of all, this trend isn’t going away any time soon, meaning it’s the perfect time to climb aboard the hype wagon.
However, you should also consider that many other people have the same idea of selling digital planners. Since it has become such a profitable business niche, the market has become oversaturated and the competition is consistently growing.
For that reason, in order to make money selling digital planners, you need to create a compelling marketing strategy, one that will make you stand out from your competitors. And we’re about to show you just how to do that!
How To Make Money Selling Digital Planners?
Before you even think about selling digital planners, you need to think about how to get your brand out there. Even if you have created the ideal planner, without proper marketing, most people won’t even know of its existence.
With that said, here’s what you should do to sell your digital planners effectively.
Do Market Research
When you get the idea of selling digital planners, the first thing you may want to do is jump to creativity apps such as Canva, Photoshop, and Procreate and create your planner. Although this may seem like the obvious choice, it’s definitely not the smartest!
Instead, before you start creating, take time to research the market. As previously mentioned, the digital product market is oversaturated, so it can be challenging to get your name out there. However, by meticulously researching what people are looking for, you can easily hit your goldmine!
Firstly, look at some of the best places to sell digital planners. In most cases, this would be Etsy. The search bar can reveal the top-selling products which will help you discover the route you should take with your planner.
Additionally, be sure to look at customer reviews. At times, you may find comments about a certain planner that’s lacking some key features. This will give you an idea of what your planner should include so it meets customers’ demands.
Finally, don’t rush through the process. The more thorough you are, the better!
Find Your Niche And Target Audience
As you may know, there are digital planners for pretty much everything at this point. While business owners use them for meeting notes, expense tracking, and goal achievement, personal planners are intended for everyday use, including sections for daily chores and hobbies.
With that said, carefully think about who you’ll design the planner for. Your brand identity and intention will steer you in the right direction, but don’t make the mistake of trying to please everyone. For instance, if you’re selling digital planners for business owners, including a hobbies section won’t make too much sense.
So, keep it concise and straight to the point. And remember – even if you’re trying to reach a broader audience, it’s better to make several digital products than to cramp everything into a single one. In fact, this approach can even be more profitable!
Create Your Planner
After you’ve completed your research, it’s time to get creative!
One of the best things about creating digital planners is that you can make them in any way you want. Plus, there are no production costs, so even if something is not hitting as you’ve intended it, you can easily switch it up or simply remove it.
However, there are some things you should take note of. Firstly, make sure you’re using a consistent color scheme, and opt for readable fonts. Also, leave white spaces so your pages don’t seem too overcrowded.
Lastly, consider that people will be using your planner on all kinds of devices (laptops, mobile, tablets, etc.). For that reason, your planner should have both a landscape and portrait layout. Before you put it out, ensure to test it to check whether everything works properly.
Start Selling!
Once you’ve completed all the previous steps, the only thing left to do is to start selling digital products!
Naturally, you should place your product on some of the best places to sell digital planners. However, don’t put all of your eggs in one basket. Specifically, use other platforms such as your emailing list and social media such as Pinterest and Instagram. Having your planner achieve widespread reach means more opportunities for you to make a profit out of it!
As you can see, selling digital planners can be quite profitable as long as you do it right! With a proper marketing strategy and hearing what your customers say, you’ll be one step closer to expanding your brand and achieving your business goals!
Need more advice on selling digital products? Check out the rest of our blogs!
Is selling digital planners profitable?
Yes! With the digital planner market growing rapidly, sellers can earn significant profits with the right niche, quality designs, and strong marketing strategies.
What are digital planners?
Digital planners are interactive organizers used on devices like tablets and smartphones, helping users manage tasks, schedules, and goals effectively.
How do I start selling digital planners?
Begin with market research, choose a niche, design your planner using tools like Canva or Procreate, and sell on platforms like Etsy or your website.
Where is the best place to sell digital planners?
Etsy is a popular choice, but you can also sell through your website, social media platforms like Instagram and Pinterest, or digital marketplaces like Gumroad.
How can I stand out when selling digital planners?
Focus on a specific niche, create high-quality designs, and offer customization options. Use platforms like Pinterest for marketing and engage with your audience.
I'm the founder of Hype PLR, where I create high-quality digital products for entrepreneurs. I'm passionate about e-commerce, passive income, and helping digital sellers grow their businesses successfully.
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